MANITOU

Behind any great success story you can find one strong, simple idea. One day in 1957, Marcel Braud, the founder of Manitou, thought up the principle of an original device:
Why not turn round the shape of a farm tractor and add to it a lifting mast and hydraulic steering ?
Thus the world’s first rough-terrain forklift-truck was born. It proved the company’s success and led to it becoming world famous.

Now, the Group based in Ancenis, in western France, and managed since 1998 by Marcel Claude BRAUD (son of the founder), has a consolidated turnover of 985.0 million euros in 2005.
With its 2,243 staff, seventeen subsidiaries and 500 points of sale throughout the globe, MANITOU is the world leader in rough-terrain forklift-trucks.
The prime reason for this success is the Group’s ability to offer every user the most relevant and reliable solution.

Today, MANITOU can offer the widest range on the market in three major sectors of activity:

• Agriculture
• Building
• Industries

The Group now has a presence in over 120 countries. North and South America, Japan, Australia and South America, Japan, Australia, and South Africa are all familiar with the MANITOU brand.
Desire for innovation, insistence on quality and an enterprising spririt that runs through the daily work of all involved in MANITOU – these are the factors that allow us to view the coming years with confidence and optimism.

Manitou Service Quality Charter

Since the beginning 2007,in association with its dealer network Manitou UK has initiated the deployment of the Service Quality Charter in order to fully satisfy its customers' requirements by providing irreproachable service. The intention is to establish uniform quality standards for after-sales service and spare parts organisation.

The Service Quality Charter encompasses the following:

• Human Resources Management
• Training, Information and Skills Management
• Resource Management
• Customer Activity Monitoring and Management
• Spare Parts Warehouse Organisation and Management
• Brand Image and External Communication

To help its dealer network reach these quality standards, MANITOU has provided a support programme designed to facilitate best practice within our industry. Each dealership will be vetted by Manitou encompassing the above categories and awarded a star (1 to 4) accordingly.

Lynch & McCarthy Limited is proud to say that we were the first Manitou dealership, within Ireland and the UK, to be awarded a FOUR STAR dealership rating from Manitou (September 2007).